Hi, I am Namrataa
I design experiences with the aim of solving problems.
UX Designer and Researcher with a background in Architecture Design, I have 10 years of experience studying human-centric products. With my empathetic and curious nature along with the design-thinking skills that I have acquired so far, I am now seeking an opportunity to implement what I know and to learn more about this fascinating field of User Experience Design.
Case Studies
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UX Writing | UX Design
Feedback Form Design
Focused on the copy and brand tone this form as part of an app helps build engagement with the customers while asking for feedback on their shopping experience. The micro-level design has a great impact on the overall user experience.
Tools: AdobeXD, Invision
Duration: 4 weeks
UX Research | UX Design
Balenciaga, Website Redesign
Revamping the web expereince of a global luxury brand in an attmept to make it true to the brand. The re-design is data driven based on user research and competitive analysis.
Tools: Google form, AdobeXD
Duration: 16 weeks
Storyboarding | Illustrations | UX Design
Ocean, Website Design
Design that provokes users to empathise with the cause of the clients’ NGO through storytelling and micro interactions animations on a webpage. It focuses on creating storyboard, understanding the user flow and making digital illustrations to create environmental awareness.
Tools: AdobeXD, Procreate
Duration: 16 weeks
UI Design
EAT, Website Redesign
Organised massive amount of data and presented it aesthetically as I redesigned the landing page and article page for this food magazine by understanding what the current visual design lacks and then upgrading it.
Tools: AdobeXD
Duration: 8 weeks
UX Research | UX Design
Know, App Design
An app that allows users to know exactly what is present in their packaged food by just scanning the item which helps them make the right food choices in terms of health and nutrition.
Tools: Figma
Duration: 10 weeks