Conversational Design; Feedback form

Summary: This project focuses on designing a feedback experience (mobile version) for the users of a hypothetical clothing brand. The client is a clothing company who needs a new feedback experience for their customers so they can learn how to improve.
Role: UX Writer, UX Designer, UI Designer.
Duration: 6 weeks
Goals: To design a form that is accessible, conversational, and correctly represents the brand image while leaving the users feeling like they had a good interaction with the company.
Design Process:
Client:
The clothing company is called “Clothing” and is found online at clothing.ca.
“Clothing” brand voice and tone
- Informal but not sloppy
- Cheerful but not fake
- Direct but not disrespectful
- Funny but not silly
User:
Clothing is a fashion brand for women aged 16 to 40yrs. It is fun. comfortable, accessible, and inclusive.
Colors:
Colors reflect the bubbly, cheerful brand that Clothing represents.

Imagery:








Learnings:
This project taught me about UX writing and how that is an integral part of user experience. I also understood how to align the UX/ UI elements with brand tone and voice.