Conversational Design; Feedback form

Summary: This project focuses on designing a feedback experience (mobile version) for the users of a hypothetical clothing brand. The client is a clothing company who needs a new feedback experience for their customers so they can learn how to improve. 

Role: UX Writer, UX Designer, UI Designer.

Duration: 6 weeks

Goals: To design a form that is accessible, conversational, and correctly represents the brand image while leaving the users feeling like they had a good interaction with the company.

 

Design Process:

Client:

The clothing company is called “Clothing” and is found online at clothing.ca.

“Clothing” brand voice and tone

      • Informal but not sloppy
      • Cheerful but not fake
      • Direct but not disrespectful
      • Funny but not silly

User: 

Clothing is a fashion brand for women aged 16 to 40yrs. It is fun. comfortable, accessible, and inclusive. 

Colors:

Colors reflect the bubbly, cheerful brand that Clothing represents.

Imagery:

Prototype

Learnings: 

This project taught me about UX writing and how that is an integral part of user experience. I also understood how to align the UX/ UI elements with brand tone and voice.